Archive for April, 2010

Faryna’s (Manual of) Ironic and Practical Tweeting Style (#FIPTS)

April 15, 2010

Team Member Post: Faryna’s (Manual of ) Ironic and Practical Tweeting Style (#FIPTS)

By Peter Tran (FairfaxTailor)

I noticed a killer tweet the other day by Stan Faryna. It really caught my attention and curiosity.

@Faryna.Use “feed: [twitter addy]” to refer to the Tweep’s stream that you borrowed, begged or stole from… to write that brilliant tweet. #FIPTS

It wasn’t the first time I saw something like this. I’ve seen them before and I‘ve copied some of them down over the months. They seem to be the beginning of a manual of Twitter notations. But for some reason, @Faryna deletes them (and other cool tweets) from his stream. Go figure!

I asked Stan about why he deletes tweets like that. He answered with some thing like a koan. His DM in reply:

@Faryna The intense relevance of a single flower’s beauty is ALL about it being perishable.

Ok, whatever, Mr. Yoda! That’s way too zen for me.

Some #FIPTS tweets are ironic. Some are practical. I’m going to start using them more often. I also hope to come up with some of my own. It’s sooo… uber!

What’s really interesting to me is that the 140 character short form (some just say, microblogging format) has inspired new interpretations of traditional communication styles. In the failure of traditional authorities defining microblogging style (think Chicago Manual of Style), intellectuals, scholars and the uber-saavy are innovating style on the fly.

Have you seen other examples of this by anyone else? Let me know because I’d like to track the evolution of this.

Here’s what I have from my notes on @Faryna’s contributions to microblogging style. I’ve extracted the examples from random tweets by @Faryna.


Use “bcc: [twitter addy]” to make someone feel extra special and in the loop. Of course, everyone else saw your tweet. Duh! #FIPTS

cc: @getkiller

Use “cc: [twitter addy]” to send a public message that has a targeted recipient. Yes. They’ll see it in the tweets to them. #FIPTS

source: @mashable

Use “source: [twitter addy]” to reference a Tweep when you’ve summarized or paraphrased their tweet or blog post. #FIPTS


Use “feed: [twitter addy]” to refer to the Tweep’s stream that you borrowed, begged or stole from… to write that brilliant tweet. #FIPTS


Use “doh: [twitter addy]” to communicate your anticipation of the targeted tweep’s SSOF (slapping self on forehead) event. #FIPTS

Do any of them work for you? Let me know. Tweet me up!

Peter Tran

Please follow me and my mom on Twitter: @FairfaxTailor

A Mom and Son Enterprise

We alter, repair and custom make clothes for people of discerning taste and style

What is a team?Why would you want to sign up for Bonnie’s Team?

April 14, 2010

A team comprises a Group Of People linked in a common purpose. Teams are especially appropriate for conducting tasks that are high in Complexity
and have many interdependent sub tasks.

Our Common Purpose

Our common purpose is as follows:

1. To learn about social media, online advertising and online marketing. To understand the necessities that brought them into being, the mechanisms that enable them and the opportunities they provide to organizations, communities and persons.

Through reading, experiment and interaction with others, we will pursue this adventure in learning together as a team.

2. To become knowledgeable and competent experts on social media, online advertising and online marketing. To become intelligent voices and leaders in the conversation, to share our insight and excitement with others, to guide and mentor those who want to learn from us, and (one day) to be able to offer consulting and services to customers – consulting and services that drive client success.

Through our study, thinking, and works, we will build the skills, talent and wisdom of our team. Just as the catepillar will one day become a butterfly, our team will become a trusted and accomplished agency.

3. To overcome our limitations and challenges, missed opportunities, and the poor choices that we have made. To choose a future in which we can be thankful for the friendship, self-respect, confidence, reward and success that comes from doing amazing things together.

Through friendship, trust and commitment to each other, we will overcome individual and team challenges, solve problems, and pursue excellence. We will co-write a story of success.

4. To work together and toward our common purpose with joy, kindness, cheerfulness, diligence, respect, honor, wisdom and enthusiasm. To do as much as we each can do and contribute to accomplish our common purpose with pride and satisfaction.

Each of us takes responsibility for the task and obligations expected of them. Each of us takes responsibility for the accomplishments and success of the team. Each of us will be responsible for the failures and challenges we must overcome.

5. To pursue Greatness.

Each of us chooses excellence. We choose excellence, together. We commit ourselves to each other as friends and co-workers who are working to a common purpose. When it comes to our egos, we put ourselves second and our team, first.

If this sounds interesting to you, please let me know by leaving me a comment with your email address.

Bonnie’s Social Media Science Project: In Search of Guidelines (Part One)

April 12, 2010

What is Social Media?

Social Media is about influence in terms of our capacity to share our thoughts and feelings.

Social Media is about reaching out and touching the minds and hearts of others.

Social Media is about bringing ourselves to the world and interacting with others in positive, changing and encouraging ways.

So I’ve been thinking a lot about guidelines for our team. Guidelines that help us live our understanding of Social Media. We need to experiment and do things that build our competence in social media.

The big picture is not perfectly clear to me, but I’ve come up with three guidelines we can start with. Are you ready to get started? I hope so!


The team retweets every team member and team mentor at least twice per day. If they don’t like the tweets of other members, we should discuss this and figure out some guidelines for writing tweets that can be retweeted.

Social media is about influence and voices. It’s about sharing our thoughts and feelings with others. It’s about getting the message out there. Together, every team member tweeting each other will strengthen our voices and capacity to share out thoughts and feelings.

We retweet team mentors as a way to thank them for their time and effort to help us learn, understand, and become excellent.


Each team member will introduce themselves to at least two strangers per day. It can be anyone that is not following them. It’s best to find someone who has tweeted something interesting to the team member. This way they can simply tweet the stranger with a simple Thank You or a compliment about the interesting tweet.

Social media is about engagement and sharing with people that are out there. It’s about being open and friendly. It’s about reaching out and touching the minds and hearts of others.

Encounters should be followed up with a greeting from time to time. If the opportunity for a conversation presents itself, jump on it. Just be your friendly and considerate!


Each team member will search for lessons, insights, and knowledge about Social Media, Online Marketing, Web Trends, The Future of the internet, etc. and share this with each other. Every week, each of us will bring one researched item to the team that we find interesting, useful, and valuable to our endeavor to become social media experts.

For example@Faryna’s tweet was interesting to me.

Do you see the Purple Cow? @arrington bemoans Seesmic and @loic for a short-sighted business plan Developers In Denial: The Seesmic Case Study

What’s up with those Purple Cows!?

I’m going to ask @Faryna’s what he meant by a purple cow. I’m also going to learn about @arrington, @loic and Seesmic to find out what @Faryna is talking about. I’ll be checking out the tweets made by @arrington and @loic. I’ll google Seesmic.

It turns out that @loic is CEO of Seesmic. Seesmic is a start-up that makes things for Twitter. And Michael Arrington is an investor in Seesmic. But he’s also the CEO of TechCruch, an important online source of news and information about technology and start ups.

@Faryna’s tweet, it turns out, is about how @arrington’s article about Seesmic is a clever PR device: a Purple Cow. @arrington talks about Purple Cows in his speech to entrepreneurs and he describes them as a PR device to get attention in the media. So what @Faryna is telling us is that he believes @arrington is helping Seesmic get attention in a positive way even though @arrington’s article is down on Seesmic.

You can contact me on Twitter Bonnie